I met with the principals of an impressive interactive firm this morning to talk about how we might partner to help them with SEO and social media initiatives for their clients.

I was reflecting on the term "social media," and how it was much more prevelant on the the Room 214 website last year. We made a choice to remove it because it didn't appear to be generating a great deal of interest from a search and conversational perspective.

Yesterday, I spent time adding it back in. As the fellas I met with this morning suggested, there was a gap between the use of the term social media vs. the desire of the marketing practice. Now I'm finding more companies are not only using the term - but asking (demanding might be more accurate) what they should be doing to execute.