My first and only twitter post, admittedly not that long ago, was "trying to figure out why I just created a twitter account." I would repeat Stepan's statement of "twitter me insane," regularly. I quickly concurred with a respected marketing director's recent opinion of how twitter was such a wasteful exercize in vanity.

Now I am EATING MY WORDS. A few posts ago I mentioned the research related to 42% of A-list bloggers postiviely responding to an outside pitch incentivizing them to write about something (i.e. a pitch from a public relations or social media agency).

That topic, in and of itself, is a white paper waiting to happen - but an obvious consideration is the method by which an agency might effectively reach out to an influential blogger. I'm happy to say my social media agency now knows from experience that when email isn't working to reach out to influential people, twitter can be (and the results have translated into valuable and relevant coverage for our clients).

And forgive me if I'm just cluing into the obvious - but it took me a while to re-accept that some people I know prefer to communicate with others via texting simply because vital information can quickly be communicated without the expectation of a lengthy email or phone conversation as the receipt. 

If I'm receiving tons of email because of my influential prowess online, seems obvious I would embrace twitter.

illustration credit: Deborah Goss