I've been reading Joy at Work, by Dennis Bakke. When you tell somebody you're reading a book by that title, the assumption is you have no joy at work. Not true for me.

I'm finding it more of a philosophical study from the point of a CEO who really believed he could run a multi-billion company employing a set of real human values that were at such the fore-front of everything the company did, that the SEC actually percieved the emphasis on the values as a potential threat to shareholders.

My new favorite concept from this book applies to the search marketing and social media business efforts in my own company, Room 214: "We try out it in practice, then see if it works in theory."