This blog is a “view from a point” of being an online marketing business owner helping companies to use social media, while also guiding search engines to identify those companies as relevant. My business isn’t my life, so you may find this gets personal. The Vistrata is about everyone ~ Jason Cormier
Mar 21

I've been reading Joy at Work, by Dennis Bakke. When you tell somebody you're reading a book by that title, the assumption is you have no joy at work. Not true for me.

I'm finding it more of a philosophical study from the point of a CEO who really believed he could run a multi-billion company employing a set of real human values that were at such the fore-front of everything the company did, that the SEC actually percieved the emphasis on the values as a potential threat to shareholders.

My new favorite concept from this book applies to the search marketing and social media business efforts in my own company, Room 214: "We try out it in practice, then see if it works in theory." 

Mar 20

As the virgin post on Vistrata, I'll mark the relevance of today by bringing up the things that I hope to look back at with a sigh of relief in the future.

As of today, we have been at war in Iraq for 5 years (some anniversary). We are watching the democratic party on the verge of implosion despite Barack Obama being perhaps the most transparent presidential candidate in history. The world is getting warmer (temperature that is). We are in a recession... and I'm having an easier time identifying with the likes of John Stewart and Stephen Colbert than I am the talking heads in the "real" media. 

To close on  a positive note: God is still in control. Most of my family and friends are healthy and happy. Business is good.