The following posts were made in May 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

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For those of you participating in search engine marketing, specifically pay per click within Google Adwords, you understand the importance of doing it right to maximize ROI.

There are plenty of e-books, "definitive guides," seminars and tools to help support your efforts - but every once in a while you come across a (often simple) tool that becomes a permanent part of your marketing arsenal or process. Such is Microsoft's Commercial Intention tool.

 Why is this valuable? Fact is, most search marketers get overly focused on click through rates. The reality is good marketers are not as interested in click action as they are in conversion (i.e. download, register, buy) action.

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